Crafting targeted titles and descriptions of your web pages and their content.
So many website creators often ignore this basic part of good SEO. It is important to make sure that a keyword-rich page title is applied to every page of your website, and each one should be unique to describe exactly what it is that this page is about.
It’s not that easy though… you have a limit of how many characters will be displayed in SERPS (Search Engine Results Pages) for the title and descriptions, and so creating the right message is more a work of art than a writing exercise!
Let us review and improve your Page Titles and Meta Descriptions
We’ll work with you to craft meaningful and actionable titles and descriptions and apply these to your pages. We also recommend creating a library of appropriate emoji characters as these can be used to make your items stand out and become more clickable.
While we’re editing these sections of your pages it is also quick and easy to make sure that some other best-practice SEO techniques are in place, like how your site looks when shared on social platforms or messaging services. It’s all powered from the same parts of the HTML that we will be working with.
What happens if I dont do this?
If you dont pay attention to your page titles, then you are missing the single most important and easy ranking factor that Google pays attention to.
We come across MANY pages that are simply called “Services” or “Homepage” and when google looks at this page, it can gain NOTHING USEFUL from this title that is supposed to be describing what the page is all about.
Instead, if that “Services” page was to say
“💻 Website Design Services in Brentwood 📞 Call 01277 849443″ doesnt it look more appealing and give a better explanation of what it is trying to promote.
Combining a featured image also helps
In addition to working on your title and description, it is essential to add a featured image to each page on your website to give it the best opportunity of being presented well in search results or on social platforms and tools.
If you DONT craft these elements and choose an appropriate image then Google and WordPress will select them for you, or omit them all together, and this clearly isnt helping your business to stand out with the right, tailored messages for your potential visitors.
Useful articles and resources about SEO from our Help Center
What our clients have to say...
Scott collaborated in creating a brand new website for The Albert Hunt Trust. An efficient, professional, approachable service. Thank you.
Scott rocks! He has designed a really good website for me and was so patient with all my changes that I wanted to have through the process. Really good experience and would strongly recommend!
Scott has been a wonderful source of help, from IT advice to consulting on existing websites. No hassle, no worries, just outstanding service with a level of integrity that invokes and instant level of trust between himself and his clients. I will 100% use his services again along with recommending him to anyone else. Thanks Scott, you star!
Fantastic service , advise and professional application to all the work carried out. Scott has a particular quality for detail and ideas highly recommend Eseyo for any size business user.
Scott at Eseyo is the web guy for my business. Websites, the internet and emails can be very complex subjects and Scott is able to explain them all very clearly. He just does it all. I couldn’t run my business the way I do without Scott.
I had chosen Scott because I believe he is the best. He has done a website for another company who is similar to mine.
So if my company can become as successful as that I will be over the moon. Scott was very easy to talk to and has made an absolute gem of my new website. I would highly recommend him.
Eseyo created our website – Brentwood Lofts – and our business is booming! In fact we’ve just completed our highest quarter since establishing, back in 1985. Whilst a great deal of our work comes from referrals, owing to the fact that we have been trading for so long, we’re convinced the upturn is due to the success of our website. Well done and thanks to Scott and his team.
Highly recommended. The service they provide is excellent. An extremely helpful, friendly and knowledgeable team who I couldn’t do without!
Outstanding service provided by Scott and his team, nothing is too much trouble, polite, friendly, professional and extremely helpful
Thank You
Scott carried out a “quick” SEO audit on our website, which turned out to be far more detailed than we were expecting. The insights have been enlightening, and most of the recommended changes have been very straightforward to implement. Thanks for helping us out — we look forward to working together in more detail in 2027.
We’re on about the 5th incarnation of our website, we’ve wasted thousands! But Scott was the first guy we’ve dealt with who listened and got it right. Happy to recommend.
The team at Eseyo Ltd are extremely professional and very creative. They are currently working on improvements on our website. Would and have recommended them to all of our clients and business associates.
